Posts Tagged ‘design’

When You Have Your Own Iconic Brand…

Posted by PJ Doland on January 16, 2009

Did Gibson think that nobody would notice when they completely-ripped off Apple for  their new website design?

Gibson's New Site

 

For reference, here is a screencap of Apple’s site:

Apple's Current Site

 

Which brings me to two points:

  1. When you have your own iconic brand, you really shouldn’t need to steal so shamelessly.
  2. It’s 2009, Gibson. Did you really think table-based layout was still a good idea?
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A Clean New Direction for American Spectator

Posted by Matt Fetissoff on November 26, 2008

Spectator.org is the newest addition to the list of sites we’ve designed and built.

Since The American Spectator has been around for 1967, keeping the established identity was an important part of the design process. We retained their look by re-using the existing color palette and by keeping the established logo simple in a basic white on red header. Further distributing the red, we threw it into the date-bars, content category headings, third column headings, and buttons. Using the black in the large featured post area serves as the focal point, drawing the eye with an over-sized image and further distributing color. We continued this with the bold black post headings and the background for the active state of the nav list in the right column.

We were also tasked with keeping a good chunk of the content available on the main page without a ton of scrolling. To accomplish this, we kept the spacing between posts on the homepage to a minimum. This expands of course when you click through to read the full article. To create visual separation of content, we used thin borders on the bottom of each post and kept the article headings big compared to the accompanying text.

Along with the re-design, this site has been built on a newly built backend framework which allows for much greater content control by the editors. Additions to the backend are super simple now as well, so any client changes/requests can be managed quickly and efficiently.

Reason’s Giant Leap Into Video

Posted by Matt Fetissoff on November 14, 2008

In May of 2007, Reason.com asked Dancing Mammoth for help with a new endeavor: the launch of a website to serve as home for a series of short videos hosted by Drew Carey. In The Drew Carey Project, Drew would take to the street covering important current events and help people think about government in new ways.

We began by creating several mockups in Photoshop, utilizing some existing media to develop cohesive looking examples. With these, they were able to give us great feedback, helping to push the designs forward and moving closer to a design which met their needs.

A few color tweaks, a section or two added to the right column and the design was complete. Reliably serving up high quality video to a potentially massive visitor base was crucial, so we went with the Amazon S3 grid for this. So far this has been the perfect solution as well as an inexpensive one.

Currently, we are re-working the center column a bit to allow for smoother work flow, but the same basic feel will be retained.

Some notes for the CSS geeks

Notice how the text changes color on hover for the “send us your videos” and “Drew Carey Project Archive” areas in the right column? This was accomplished by using an <a> which has this image applied to it using the background declaration. There’s a :hover state for the <a> which shifts the background image up by sixty eight pixels.

Some earlier concepts:

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THE BALLERINAS

  • PJ Doland

    Born in a cross-fire hurricane and he howled at his ma in the driving rain.

    Gary DuVall

    Strength of a thousand coding languages with the patience of a ninja.

    Brian Kieffer

    Solving website problems before you even knew they existed.

    Matt Fetissoff

    Making sure all our websites have at least 15 pieces of flair.

    Erin Doland

    100 percent all-natural high-quality content machine.

    Francis Avila

    Ambidextrously juggling clients and code without breaking a sweat.

    Tim Lee

    Not the one who invented the web, but the one who will revolutionize it.